Facebook has commissioned Frank Gehry to design a company headquarters in Silicon Valley. This makes me chuckle. There is a loose correlation between enthusiastic investments in brand-name architecture and eventual economic collapse. It's like a construction worker going on a hell of a bender the day before he gets laid off. Might as well spend it when you have it, I guess.
Facebook is engaged in what is know as signalling. They want people to believe that they are capable of making serious investments in the future and that their creative vision is above and beyond anyone else. We'll see how that works out. I wish I was investing money in a company that makes cardboard.
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