Even though this blog is not monetized, loyal readers are encouraged to go out and buy stuff. If we don't buy stuff, then this whole big experiment with capitalism will fail miserably and there will be nothing for architects to do but slowly starve to death.
So, please buy Roxul Insulation products. They're durable, water-resistant, non-toxic, fire-resistant, and manufactured in Mississippi (and lots of other places outside the U.S. where they have much stronger market shares). Roxul is a phonetic reference to "rock wool" which is one of the generic ways to describe the rather mind-bending physical properties of the material--which occurs in nature if you happen to have a volcano handy. If air is blown against molten rock it forms into hair-like strands and the industrial process mimics the natural process albeit more efficiently.
(I have a brief side thought about how in advertising you can't come out and say "Buy This, You Fool" because people get all freaked out. You have to worm into their unconscious, play on insecurities, and in many cases, lie blatantly. Honest statements immediately arouse suspicion and skepticism. People who work in advertising must eventually go mad, or be mad or desperate to do it in the first place.)
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