Monday, October 27, 2014
architecture vs renderings
Is this architecture? No, it is not. It is a rendering that has been carefully constructed to describe an architectural space. It is deeply fantastical. The perspective is unreal, the position of the viewer is false, the sky is too perfect, the building is too clean. The Globe had an article today that gave the burden of responsibility for architectural renderings to the rendering contractor. I found it irritating and mostly true. Architects juggle a lot concerns--too many to often do justice to a complex effort like a modern rendering. Although the design comes from the architect, the emotional content often comes from the rendering. For the work I do I try to keep renderings descriptive and banal. It makes the reality look better.
Is that confetti in the upper left quadrant of this image? Why?