ruminations about architecture and design

Tuesday, March 21, 2017

all apologies

The Citgo sign has achieved legendary status, and we can be sure that many impractical efforts will be made to preserve it for a few more decades. It serves as a good example of how a brand can transcend reality. Already, most people don't make the association with the petroleum company, but with Boston. Is it unique? Google images seems to think so.

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