Not sure if this is a rendering or a photograph--probably a rendering. No matter, the criticism of modular home construction has been a frequent thread on this blog. A good time for the criticism of the criticism--not a rebuttal or argument for modular/manufactured/factory-built architecture--but an assertion that negative comments directed against that form of construction are not grounded in complete understanding.
A modular home company can stay in business if it does three important things:
-Not carry too much debt, either by too much capital investment or large volume speculative contracts
-Makes customization within disciplined parameters a core of the project delivery
-Maintains relationships with vendors and staff so that pricing can be consistently cheaper
In the end, all projects are site conceived and site built.