This photo doesn't quite do justice to the craftsmanship of the shelving and fixtures of this store. Retail architecture is probably one of the toughest design challenges in architecture. At what point to expenditures on the quality and character of the design yield diminishing returns? To what extent will people associate the architecture with the brand? How trustworthy is market research into the topic?
This place works hard to make the purchase of wine and beer feel like a sophisticated experience. The wood and black metal creates a nostalgic atmosphere and the rolling carts are both whimsical and functional. I wonder where they found the wheels?
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