I predict that the current Ikea business model will fail in the next 4 decades. I present the following argument:
-A Chinese competitor will engage them in a price war and poach market share in emerging markets
-People will get sick of the lousy quality of most of their products (but won't mind the lower prices of the competition for the same junk)
-Their physical plant, particularly stores, will deteriorate and will not be refurbished aggressively enough to attract new customers
-Their products will become stylistically obsolete
-Their management will become complacent, corrupt, and useless
In other words, Ikea will end up like Sears, Bradlee's, Howard Johnson's, Packard, etc....
My post title has absolutely nothing to do with the post topic. Towers of Ilium apologizes for the lack of consistency.