Wednesday, December 17, 2014
Towers of ilium generally supports innovation, and is not afraid to make predictions about the probable success of innovative efforts. With regard to the Capitol One 360 Cafe venture, which has two locations in downtown Boston, we are not maintaining a positive attitude. If you combine two contradictory business activities you can't expect people to respond well. It would be like a loud/quiet room or a wet/dry swimming pool.
And what the hell are we supposed to get from the "360" logo? A 360 degree experience implies that I've turned in a complete circle, and if I do that multiple times in a row, I'll get dizzy. Or does it refer to the complete experience that can be had within the establishment? Are there services offered beyond coffee and routine banking? Speculation on this topic could violate the family friendly policy of this blog.